Privacy Policy

B11 Education Ltd (part of Premier Education Group plc) | Privacy Policy

The Purpose of this privacy statement is to explain, in general terms, how B11 Education Ltd (B11) processes your personal data from the moment it is collected to the point it is deleted or destroyed. It is written for anyone who is making an enquiry about one of B11’s services, making a booking for a course or wishing to join our team of consultants. Other ‘specific to customer’ privacy notices will be provided when needed.

The Role of B11 in data protection terms is that of a data controller because we determine the purposes and the use of the personal data we collect. Once received it becomes the responsibility of the B11 Privacy Officer (PO) to ensure that it is processed in accordance with the latest relevant UK legislation. You can contact the B11 PO by email using [email protected] or by writing to: The Privacy Officer, B11 Education, The Old Apple Store, Church Road, Shropham, Norfolk, NR17 1EJ

The personal data processed by B11 will only be basic contact information such as names, addresses, telephone numbers and an email address to be able to respond to your query. If you are booking a course for a member of staff, B11 will need additional information about the individual which may include health related data necessary for dietary or access requirements to complete the booking. B11 will also collect minimal financial details for the purposes of recognising payments for activities.

The way we collect or receive your personal data is directly from you when you make your initial enquiry either through the web page contact form, a direct call, by email or the result of a visit to our premises.

B11’s duty of confidentiality means that B11 staff will treat your personal data in confidence. B11 uses reasonable technical and organisational measures to ensure personal data is safe guarded. Access is strictly limited to those members of staff or our consultant team who need it.

As a wholly owned subsidiary of Premier Education Group (PEG), B11 sources support through the corporate services teams at PEG. These include HR, finance, marketing and IT including consultants, advisers and contractors appointed to work with those departments, all of whom are considered members of staff in relation to this privacy statement.

B11 expects the same duty of confidentiality of all third parties with whom we need to share your personal data for the purposes of fulfilling our contractual obligations to you. They are required to enter into a separate data processing agreement with us when they have the role of data processor unless the equivalent clauses are already included in our contract with them.

B11 will process personal data using a lawful basis; such instances are described below:

  • When we have a legitimate interest to respond to your general enquiry regardless of how it reached us in the first instance
  • When we have a legitimate interest to use your contact details, as a former and/or current customer, to send you a newsletter with updates about our services
  • When we have a legitimate interest to record your images using CCTV equipment positioned around B11’s offices, should you have reason to visit
  • When we have your consent in the situation where you have not been a customer of ours before, in order to send you a newsletter with updates about our services
  • When we have your explicit consent when we need to process special category data such as medical/health related data needed to support activity applications
  • To fulfil our contractual obligations to you either as a customer for the purposes of delivering the service(s) you have asked of B11
  • To comply with our legal obligations

B11 will never sell your personal data and will only disclose it when it’s absolutely necessary, to some or all of the following third parties:

  • HMRC for invoice related activities
  • The franchise(s) that run the activities
  • Sub-contractors appointed by B11, subject to a data processing agreement or equivalent commitment to confidentiality

B11 will process your personal data at its UK premises and utilises Microsoft Azure cloud (UK) for back up services. This website is hosted at a UK based data centre. We use HubSpot for marketing purposes and to administer enquiries up until the point of a confirmed booking. HubSpot is a signatory to EU-US Data Privacy Framework which has been extended to the UK.

B11 follows a retention schedule to determine the length of time it holds different types of personal data of the customer. The key points of the schedule are shown below:

  • If you make an enquiry about a service that you subsequently choose not to use, we will routinely delete any information we have collected about you after 36 months.
  • If you make an enquiry about a service that generates a quotation that does not result in an order, we will retain your contact details indefinitely, unless you ask us to delete it.
  • If you are or have been a customer, we will retain the details of your order, including your contact details, indefinitely, unless you ask us to delete them. If we don’t have another over-riding legal basis for processing, we will fulfil your request.
  • If we have your consent to hold your contact details, we will retain them until you notify us that you want to withdraw your consent.
  • For financial records and invoices, which include your personal data, these will be retained for six years after the end of the current tax year of processing.

By exception, documentation that includes your personal data may be retained by B11 beyond the schedule, but only for a specific purpose and only when B11 believes there is a legitimate interest or has a legal obligation to do so. None of the above affects your rights stipulated under the UK GDPR (see below).

At the end of the retention schedule B11 will either return, destroy or delete/ anonymise your personal data and any associated emails or relevant documentation. If it is technically impractical to do so, we will put it beyond operational use. It allows up to 3 months after the retention criteria has expired to do this.

The B11 website uses cookies (and similar technologies) with your permission when this is needed and does not attempt to identify individuals who visit the website. For further details please read the B11 cookie policy, a link to which can be found at the foot of the homepage.

CCTV is in operation at B11’s office premises primarily to safeguard the location but also for the safety and wellbeing of B11 staff, contractors and any other visitors.

The UK General Data Protection Regulation defines the rights that you have (although these do not apply in all situations). For convenience, these rights are shown below:

  • Right to be informed as to how your personal data is being processed by B11 – this is done through this privacy policy and/or separate B11 privacy notices when appropriate
  • Right to access your personal data held by B11 which is done by making a ‘Data Subject Access Request’ (DSAR) to the B11 privacy officer
  • Right to rectification of your personal data if you believe B11 has collected it incorrectly or it needs to be updated
  • Right to erasure of your personal data for which B11 no longer has an overriding lawful basis with which to process
  • Right to restrict processing under certain circumstances, during which time your personal data will be out of operational use until the related matter is resolved
  • Right to data portability in a machine-readable version of the personal data you have provided to us, but this only applies to data provided with your consent or under contract
  • Right to object to B11 processing your personal data when it does not relate to a legal or contractual obligation
  • Rights related to automated decision making and profiling (however B11 does not use these techniques in its decision making)
  • Right to withdraw your consent at any time to any service for which have previously sought and obtained your consent as the lawful basis for processing your personal data

Further details on data subjects’ rights can be found on the Information Commissioner’s Office (ICO) website:

Exercising rights or making queries to B11 can be done by contacting the Privacy Officer. We will need to confirm your identity before proceeding with any request, therefore it may be necessary to ask you to provide documentation to verify your identity. If you have any concerns about the way we are processing your personal data, please contact the Privacy Officer in the first instance. Alternatively, you may also contact the ICO directly using the details found on the ICO website.

In the event of a takeover or acquisition, the personal data B11 holds will form part of the assets of the organisation to be taken over by the new company, but only used for the same or similar purpose. If this happens, we will notify you using the latest contact details held.

This privacy statement is subject to a routine review every 12 months or sooner if there are significant changes to UK legislation.


v0.4 March 2024